Advocacy and Equity
Battle Plan exists to amplify the voices and strengthen the infrastructure of organizations working toward a more equitable world.
Who We Are
Battle Plan Strategic Consulting is a Black woman-owned boutique consulting firm founded in 2020. We partner with nonprofits, foundations, coalitions, social impact organizations, and associations to turn strategy into execution — building the governance, operational, financial, and project management systems that help organizations plan with intention, execute with discipline, and prove their impact.
We bring a vast array of expertise to every engagement. Our team combines deep cross-sector experience with a genuine passion for strengthening the organizations doing the most important work in our communities.
Our Mission & Vision
We partner with nonprofits, foundations, coalitions, social impact organizations, local government agencies, and associations to turn strategy into execution. We build the governance, operational, financial, and project management systems that help organizations plan with intention, execute with discipline, and prove their impact.
We envision a nonprofit and philanthropic sector where innovative ideas are matched with strong infrastructure — where organizations operate with clarity, accountability, and equity, and where communities benefit from institutions built to last.
How We Work
We don’t drop off a report and disappear. We immerse ourselves in the work with you as a trusted partner and facilitator.
Every engagement starts with a clear-eyed assessment of where your organization is and where it needs to go. From there, we build durable and realistic systems — the kind your team can actually use and sustain. We bring structure without rigidity, accountability without bureaucracy, and a deep commitment to equity at every step.
Our approach is informed by Agile, Waterfall, Scrum, and Hybrid methodologies, the Project Management Institute (PMI), and guided by the Standards for Excellence® code for nonprofit governance and management.
Our Core Values
When equity-focused nonprofits have access to strong infrastructure aligned to their missions, they are able to optimize operations, deploy resources, scale, and sustain interventions, so that the communities they serve can be heard, experience a more just society, and ultimately, thrive.
Meet The Core Team
Laurin Kelly, MPH, PMP
CEO & Principal Consultant
Laurin Kelly, MPH, PMP
CEO & Principal Consultant
Battle Plan Strategic Consulting was founded in 2020 by Laurin Kelly, a consultant, nonprofit founder, and project management professional who has spent her career at the intersection of strategy and execution.
Laurin built Battle Plan around a simple observation: the organizations doing the most important work are often the ones least resourced to build the systems that make that work sustainable. Not because of a lack of will or vision — but because the day-to-day demands of mission-driven work leave little room for the infrastructure work that happens underneath it.
Laurin holds a Master of Public Health with a Certificate in Health Management and Policy and is a certified Project Management Professional (PMP®) and Standards for Excellence Licensed Consultant.
Gabrielle Spotwell, PMP
Associate Consultant Project Manager
Gabrielle Spotwell, PMP
Associate Consultant Project Manager
Gabrielle Spotwell is an Associate Consultant and Project Manager with over seven years of experience driving operational excellence, project coordination, and stakeholder engagement across consulting, nonprofit, corporate, media, and executive support environments.
Recognized for her ability to bring structure to complex initiatives, Gabrielle specializes in project execution, cross-functional collaboration, executive operations, and strategic program support. She has successfully managed project timelines, facilitated stakeholder communication, coordinated large-scale events and convenings, and developed systems that keep teams aligned and deliverables moving efficiently from planning through execution.
Currently, Gabrielle serves as an Associate Consultant and Project Manager at Battle Plan Strategic Consulting, where she supports strategic initiatives for nonprofit organizations through project coordination, governance support, meeting facilitation, and operational management. Her previous experience includes leadership in corporate event operations supporting Microsoft through CBRE, executive support within entertainment and media organizations, and content and brand operations across digital platforms.
Gabrielle earned her Bachelor of Science in Family and Consumer Sciences from Morgan State University. Outside of work, she enjoys travel planning, wellness, fashion, dancing, fitness, exploring global cultures, and creating meaningful experiences that bring people together.
Michael Kelly
Chief of Staff
Michael Kelly
Chief of Staff
Michael is the operational backbone of Battle Plan's day-to-day. As Chief of Staff, he supports the executive team, oversees digital and social strategy, and serves as the first point of contact for clients and partners.
With 10+ years in administration, project management, and customer service — and current studies in Cybersecurity and AI — Michael brings a forward-looking lens to everything he touches. He's known for his initiative, his ability to lead by example, and his instinct for making complex operations feel effortless.
Jordan Lee
Marketing Consultant
Jordan Lee
Marketing Consultant
Jordan is the creative force shaping how Battle Plan shows up in the world. A multidisciplinary creative with over a decade of experience in branding, graphic design, and strategic communications, he's collaborated with C-suite leaders, fashion designers, and influencers, bringing the same strategic rigor to each.
At Battle Plan, Jordan leads brand voice, visual identity, and design, ensuring the firm's presence reflects the quality and intentionality of its work. He brings a rare blend of aesthetic vision and operational follow-through that makes ideas land.
Tiffany Lymon
Senior Director of Consulting Ops & Planning
Tiffany Lymon
Senior Director of Consulting Ops & Planning
Tiffany Lymon, MBA, is an experienced professional who designs leadership systems and intelligent infrastructure that help organizations move from strategy to sustained execution. With over 20 years of experience spanning business operations, talent development, and organizational strategy, Tiffany works at the intersection of performance, platforms, and people.
Tiffany designs connected environments and immersive leadership experiences paired with AI-powered pipelines, payment flows, and delivery systems that translate growth into measurable business outcomes. For Tiffany, leadership clarity and operational infrastructure are two halves of the same engine.
Valerie Henderson, MBA
Executive Administrator
Valerie Henderson, MBA
Executive Administrator
Valerie Henderson brings over 8 years of experience in marketing operations, business analytics, and project coordination. She is known for staying organized, managing multiple priorities with ease, and helping teams work smarter by turning data and processes into clear, actionable next steps.
Previously, Valerie has led initiatives across collateral management, event logistics, reporting frameworks, and workflow optimization — partnering with cross-functional teams to improve efficiency and visibility across operations. She holds an MBA and a BBA in Marketing/Management, and is currently pursuing her PhD in Qualitative Analytics. Valerie also holds certifications in AI, Scrum, DevOps/Cloud foundations, Six Sigma, and project management. She was recognized with the B&D Group Diamond Award for her role in coordinating and executing marketing efforts for a global international expo, and has contributed to mission-driven work through Project ECHO, helping launch and manage a Colfax County program focused on connecting individuals experiencing mental health crises with behavioral health support rather than incarceration.
A proud Prairie View A&M University alumna and dedicated HBCU supporter, Valerie is passionate about work that creates meaningful impact for minority and underserved communities — a focus that aligns closely with her doctoral research on the Black Dollar and performative marketing. She has used journalism through the Global Citizen Initiative to bring awareness to issues involving Texas, social justice, and the law. Outside of work, she is a devoted mother who enjoys traveling, creative DIY projects, and exploring topics ranging from artificial intelligence to history, culture, and human behavior.
Known for her attention to detail, analytical mindset, and collaborative approach, Valerie brings both structure and purpose-driven insight to every project she supports.
Battle Plan also partners with a variety of other small businesses, subcontractors, and subject matter experts to help execute the important work that we do.
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